Peddlers Gin is made in Shanghai using Chinese botanicals and inspired by the Shanghai Underground. For over a year I photographed and filmed the sourcing, tasting, and placement of the product in it’s early stages of expansion.
To ensure they are finding the highest quality botanicals for their Gin, the team went to Sichuan to find the best quality Sichuan peppers to use. I followed the team to explore the area and capture the story.
Canadian Graffiti artist Omacke teamed up with Peddlers Gin to create a special limited edition label paired with this street art on Moganshan Rd in Shanghai.